Table of Contents
Key Takeaways
- Validate problem-solution fit with real customer interviews before building a single feature.
- Use quantitative landing page smoke tests to measure genuine conversion intent.
- Define clear exit/pivot criteria before committing engineering budget.
Framing Your Core Value Hypothesis
Before testing a product idea, express it as a testable hypothesis: "We believe [target user] has a problem with [specific friction], and will achieve [desired outcome] using [our solution]." Validation is the systematic process of gathering evidence to prove or disprove this hypothesis.
